The Brand: To meet these challenges we formulated our Strategy Number ONE, which aligns the BMW Group with two targets: to be profitable and to enhance long-term value in times of change. And this applies to technological, structural as well as cultural aspects of our company. Since 2007, we have been implementing various initiatives in keeping with the strategy’s four pillars: Growth, Shaping the Future, Profitability and Access to Technologies and Customers.
The Project: Worked with the BMW team to ensure the engineers and core brand initiative stories were delivered to the media. CRM secured press in both business, technology, consumer and broadcast.