The Brand:Chrome Industries is a global manufacturer of messenger bags, backpacks, utility cycling apparel and utility cycling footwear.After establishing a reputation in Boulder, Colorado in 1995, Chrome moved to Denver for several years before relocating in 2002 to its now headquartered retail and company location in San Francisco. In August 2010, Chrome opened its second retail store in Manhattan, New York, and has since opened retail locations in Chicago, Portland, Seattle, Minneapolis, and a second San Francisco location in the Mission District.
The Project: Developed and executed a social engagement initiatives in five markets, SF, PDX, Seattle, CHI and NYC to launch a line of new footwear. Our task was to identify the top taste makers in each market, bring them to a retail environment and explain the product then have them wear the footwear and promote it through their social channels. In addition we needed to execute a media engagement in each stop.
38 Media attended – 45 PR Wins with a 15M reach – 4 Broadcast Wins with a 10M reach