The Brand: In 2009, Eric Koston left Lakai Limited Footwear to join Nike and a video featuring the Nike SB amateur team, called Debacle, was released later in the year. In December 2011, the video SB Chronicles Vol. 1 premiered online, while premiere parties and free video showings were held throughout the world. The first volume of a two-part series features Stefan Janoski, Wieger Van Wageningen, Chet Childress, Daniel Shimizu, Youness Amrani, Marnell, Grant Taylor, and Clarke Hassler.
The Project: CRM worked with Nike SB to develop a PR and social media plan for the worlds first HD skate film.