The Brand: JBL is an American audio electronics company currently owned by Harman International. It was founded in 1946 by James Bullough Lansing. Their primary products are loudspeakers and associated electronics. There are two independent divisions within the company — JBL Consumer and JBL Professional. The former produces audio equipment for the consumer home market while the latter produces professional equipment for the studio, installed sound, tour sound, portable sound (production and DJ), and cinema markets.
The Project: CRM worked with JBL to develop a PR plan for their consumer product line up. This project included traditional and digital media outreach.