The Brand: The Mission is where we design, develop, and work in San Francisco. Our workshop was created out of the need for gear that out-performs, while maintaining a clean aesthetic appropriate for cycling, travel, and the daily routine. Pulling from years of experience, Mission Workshop creates bags that can handle a lifetime of abuse and apparel that can withstand the worst weather.
The Project: CRM worked with Mission Workshop to develop a PR plan for their product line up. This project included traditional and digital media outreach.