The Brand:Activision Publishing, Inc. is an American video game publisher. It was founded on October 1, 1979 and was the world’s first independent developer and distributor of video games for gaming consoles. Its first products were cartridges for the Atari 2600 video console system published from July 1980 for the US market and from August 1981 for the international market (UK).
The Project: Tony Hawk Pro Skater HD. CRM worked with Activision to develop a social media plan for the classic Tony Hawk skate game. This project included Facebook and Twitter outreach and custom Facebook app design and programming.